Our Story
We Built the Tool We Wished Existed
Thorsen Digital was founded on a simple observation: small and medium businesses are losing thousands of dollars every month because they can't respond to leads fast enough. We built Zira AI to fix that — permanently.
Our Mission
Giving Small Businesses the Technology of Enterprise Giants
Large corporations have entire sales and marketing departments dedicated to capturing and converting every lead. Small businesses don't — and that's the gap we close.
Zira AI gives a two-person HVAC company the same lead-response capability as a 50-person call center. It works 24 hours a day, 7 days a week, and never calls in sick.
Our clients don't just save time — they grow revenue. That's the only metric that matters to us.
What We Stand For
Our Core Values
Speed First
Every second a lead waits is a second they're considering a competitor. We built Zira to respond in under 2 minutes, every time.
Conversion Focused
We don't just automate responses — we engineer every interaction to move leads closer to booking. Every message has a purpose.
Built for Real Businesses
Zira isn't a generic chatbot. It's trained specifically for service-based businesses that live and die by their appointment calendar.
Results You Can Measure
We track every lead, every response, every booking. Our clients see an average 35% increase in converted leads within 90 days.