Our Story
We Built the Tool We Wished Existed
Thorsen Digital was founded on a simple observation: small and medium businesses are losing thousands of dollars every month because they can't respond to leads fast enough. We built Zira AI to fix that — permanently.
Our Mission
Giving Small Businesses the Technology of Enterprise Giants
Large corporations have entire sales and marketing departments dedicated to capturing and converting every lead. Small businesses don't — and that's the gap we close.
Zira AI gives a two-person HVAC company the same lead-response capability as a 50-person call center. It works 24 hours a day, 7 days a week, and never calls in sick.
Our clients don't just save time — they grow revenue. That's the only metric that matters to us.
What We Stand For
Our Core Values
Speed First
Every second a lead waits is a second they're considering a competitor. We built Zira to respond in under 2 minutes, every time.
Conversion Focused
We don't just automate responses — we engineer every interaction to move leads closer to booking. Every message has a purpose.
Built for Real Businesses
Zira isn't a generic chatbot. It's trained specifically for service-based businesses that live and die by their appointment calendar.
Results You Can Measure
We track every lead, every response, every booking. Zira captures every conversation so you can see exactly what's working and where to improve.